The crowds at The Farmers Market at Imperial are helping ring the cash registers of local farmers, dairy operators and vendors, according to event organizers who project the market will generate upwards of $1 million in annual sales.
Keri Schmidt, president of the Fort Bend Chamber says nearly 60 vendors participate each Saturday, presenting shoppers with an array of fresh-from-the-field fruits and vegetables, pasture raised meats, free range eggs, local cheeses, fresh baked goods, jams and honeys, spices, olive oils and more.
“We certainly had high expectations during the planning stage and by all indications, we’ve met or exceeded them all in terms of attendance and participation by farmers and dairy operators,” says Schimdt.
The success of the Farmers Market at Imperial is particularly good news for small business owner Julie Hammond of Hammond Farm who started producing and selling goat cheese, soaps and lotions to supplement her family’s income after losing her job in 2009.
“With the addition of the Farmers Market at Imperial, we now participate in three Houston-area markets to support the sale of our products,” said Hammond. “Our sales at Imperial have been strong and steady.”
In addition to strong sales reported by farmers market vendors both at the event and online, nearby merchants also have witnessed an increase in sales since the opening of the Farmers Market at Imperial back in October.
Jaime and Theresa Crespo, whose restaurant Teresitas is tucked away on nearby Eldridge Road, say exposure from the Farmers Market at Imperial has had a positive impact on their business.
“Our experience with the Farmers Market at Imperial has been, by far, our most effective marketing tool yet,” says Theresa Crespo. “Since the market has opened, we’ve seen an 18% increase in traffic to our restaurant. Plus, we’ve booked more off-site catered events,” said Theresa Crespo.
Located at Highway 90 and Ulrich Street in front of the Imperial Sugar silos and historic Char House, the Farmers Market at Imperial is held rain-or-shine Saturdays from 9 am – 1 pm. Organizers recently announced plans to keep the event open year round.
Presented by the Fort Bend Chamber of Commerce, the event is certified as an official GO TEXAN Farmers Market by the Texas Department of Agriculture.
Imperial Sugar Land’s park-like setting, with sprawling oak trees, allows visitors to enjoy their locally grown food purchases while gathering with friends and neighbors. Enjoy on-site, ready-to-eat items from Berryhill, Grande Tamales, Udipi Café Sugar Land, Pork Side BBQ and Grill, Teresitas Café, Chef for You, Imperial BBQ and Keba Hut. Plus, free, on-site parking provides easy access to the market.
Stay up to date as new vendors are added to the Farmers Market at Imperial by visiting www.ImperialSugarLand.com/FarmersMarket.